Last Updated: March 2026 This Privacy Policy describes how After Hours Beverage Co. ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit our website afterhoursbeverage.com (the "Site"), make a purchase, or otherwise interact with us. By using our Site, you consent to the practices described in this Privacy Policy. We are committed to protecting your privacy and handling your personal data in an open and transparent manner. If you have questions about this policy, please contact us at sam@palatepack.com.
We collect information you provide directly, information collected automatically, and information from third-party sources. Personal Information You Provide: • Contact information (name, email address, phone number, mailing address) • Account information (username, password) • Payment information (credit card number, billing address) — processed securely through Shopify and not stored on our servers • Age verification data (date of birth or age confirmation) • Order history and purchase details • Communications you send to us (emails, contact form submissions, wholesale applications) • Newsletter subscription preferences Information Collected Automatically: • Device information (IP address, browser type, operating system) • Usage data (pages visited, time spent, click patterns) • Cookies and similar tracking technologies • Referring URL and search terms • Geolocation data (general location based on IP address) Information from Third Parties: • Analytics providers (e.g., Google Analytics) • Payment processors (transaction confirmation) • Social media platforms (if you interact with our social media)
We use the information we collect for the following purposes: • Processing and fulfilling orders, including age verification • Communicating with you about orders, products, and services • Sending promotional emails and newsletters (with your consent) • Improving our website, products, and customer experience • Analyzing website usage and trends • Preventing fraud and ensuring security • Complying with legal obligations, including age restriction laws • Processing wholesale applications and partner inquiries • Responding to customer service requests • Administering contests, promotions, or surveys Legal Bases for Processing (where applicable): • Performance of a contract (order fulfillment) • Legitimate interests (improving services, fraud prevention) • Consent (marketing communications) • Legal obligation (age verification, regulatory compliance)
Our products contain hemp-derived Delta-9 THC and are only available to individuals aged 21 and over. We collect age verification information as required by applicable federal and state laws. By using our Site and purchasing products, you confirm that you are at least 21 years of age. We reserve the right to request additional proof of age at any time and to cancel orders where age verification cannot be confirmed. We do not knowingly collect personal information from individuals under the age of 21. If we learn that we have inadvertently collected data from a minor, we will promptly delete such information.
We do not sell your personal information. We may share your information with the following categories of third parties: • Service Providers: Companies that help us operate our business (payment processors, shipping carriers, email service providers, website hosting, analytics providers). These providers are contractually obligated to protect your data. • Legal Compliance: When required by law, regulation, or legal process, or to protect our rights, property, or safety. • Business Transfers: In connection with a merger, acquisition, or sale of assets. • With Your Consent: When you have given explicit consent to share your information. We require all third-party service providers to respect the security of your personal data and to treat it in accordance with applicable law.
We use cookies and similar technologies to enhance your experience on our Site. Types of cookies we use include strictly necessary cookies (required for the Site to function), analytics cookies (help us understand how visitors interact with our Site), and marketing cookies (used to deliver relevant advertisements). Non-essential cookies only load after you have given consent. You can update your cookie preferences at any time using the "Cookie Preferences" link in the site footer.
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption, secure payment processing through PCI-compliant providers, regular security assessments, and access controls limiting employee access to personal data.
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected. Transaction records are retained for a minimum of 7 years for tax and legal compliance. Account information is retained as long as your account is active. Marketing preferences are retained until you unsubscribe or request deletion.
Depending on your jurisdiction, you may have rights to access, correct, delete, or port your personal data, and to opt out of marketing communications. To exercise any of these rights, please contact us at sam@palatepack.com. We will respond to your request within 30 days. California Residents (CCPA/CPRA): California residents have additional rights under the California Consumer Privacy Act, including the right to know what personal information is collected, the right to delete, and the right to opt-out of the sale of personal information (we do not sell personal information).
Our Site may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices or content of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. Your continued use of the Site after changes constitutes acceptance of the updated policy.
Should you have any questions about our privacy practices or this Privacy Policy, please contact us at sam@palatepack.com or at 50 Industrial Circle, Lincoln, RI, 02865, US.